The Covid_19 pandemic led to some interesting developments in the events market. Whilst many businesses suffered inevitable closure, undoing years of hard work to build a viable business and resulting in staff furloughed or made redundant along the way, there have been some businesses that have cleverly adapted to bring new solutions to the market.

Whilst face-to-face events have mostly been cancelled in 2020, the B2B arena, especially the technology sector, hasn’t fared too badly. Companies like Microsoft and Curry’s saw growth amidst the working from home and home schooling culture. …

When it comes to construction sites, internet speeds can suffer dramatically. With the short term nature of the job locations, fixed line isn’t a cost effective strategy (and taking into account the 30 days plus waiting time for installation), leaving the sector relying on temporary WiFi solutions.

As technology improves, and working environments change (even more so in 2020), temporary building sites should be able to achieve a seamless working environment where workers can attend video meetings, receive and print large documents and have site-wide connectivity.

When it comes to what internet speeds one should expect on a construction site…

A glimpse into the pandemic of 2020 and the impact on our coffee van business

Like many small businesses in the events industry, we felt the impact of Covid_19 immediately, even before the country hit lockdown. Our first phone call came from a customer late February to postpone a 2 week sales campaign running in March, which would have been delivered in the days before lockdown was announced.

In March the rest of our customers followed suit as, one by one, our events over the next 3 months fell out of bed, as if they were a set of dominoes…

I’ve been a type 1 diabetic since I was 29. I can pinpoint the exact point in time when my pancreas decided to give up the ghost.

As a child I was generally healthy and sporty — a competitive swimmer, volleyball player, netball and hockey player and generally absorbed into every sport I could fit into my life to varying levels of success. I was rarely ill and came from an upbringing where you didn’t have a day off school unless you physically couldn’t drag yourself from bed. This approach to fortitude has stuck with me most of my life…

If you’re running events, promotions or festivals then you may be in charge of ensuring that production teams/sales teams/clients or guests have access to the internet whilst on site. It presents a new challenge — is there enough 4G on site for everyone and what bandwidth will that offer? How can you prioritise critical access to keep the event running without interruption? If you’ve ever been to a busy event then you may have experienced the challenges that go with lots of people fighting in the same space for the same bandwidth — the calls that can’t be connected, the…

I’m a firm believer that coffee is currently THE single best way to engage with your audience. Why? Because I’ve seen it with my own eyes. Now I appreciate that some of you may disagree (and I’m sure I’m not right in every case), so I’m thinking that I may need to justify this belief with some hard evidence. For all you marketeers and sales people out there, now is a good time to sit up and listen. And then, you may just take action.

Firstly when I say that it is the best way to engage with your audience…

Beth Baxter

Owner & Director of Camper-Cafe, an event and mobile coffee business, my background is in sales & marketing within the technology space.

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